Our Team >>

Sarmad Jaffar, CFA
Transfer Pricing Lead

| Dubai |

MBA - Cornell University (With Distinction)
Recipient - Johnson Graduate Scholarship

M.A. (Economics) - Wilfrid Laurier University
B.A. Franklin & Marshall College

Chartered Member of the Royal Institution of Chartered Surveyors (RICS)

Email: sarmad@bakerbanbury.com

Notable Contributions
2016 Transfer Pricing Minds Conference – BEPS Action Plan 4 on Interest Deductions and Financial Payments (Contributing Author)

Commentary on OECD’s Public Discussion Draft on Financial Transactions (2018)

Sultan Lalani, CFA, CBV, ABV
Valuation Advisor

| Calgary |

B.A. - Thomson Rivers University

Background
Sultan leads the valuation practice of Ascend LLP - a Canadian Accounting and Tax Firm. His work focuses on developing valuation opinions for tax and financial reporting purposes.

He was previously a valuation advisor at MNP LLP.
He holds a CFA charter and is also a licensed CBV (Canada ) and ABV (USA)

M.Sc. (Applied Economics) - The University of Georgia
M.Sc. (Statistics) - The University of Georgia

Background
Yongchong Mao is currently the Transfer Pricing Leader for Americas at ByteDance.

He holds a CVA designation from The National Association of Certified Valuators and Analysts (USA)

Yongchong Mao, CVA
Transfer Pricing Advisor (Tech)

| San Francisco |

Nikhil Kose, CBV
Valuation Advisor

| Calgary |

MBA - Wilfrid Laurier University

Background
Nikhil is a Valuations Consultant with Ascend LLP - a Canadian Accounting and Tax Firm.

He is a licensed CBV (Canada)

Jaipreet Bindra, MBA
Valuation Advisor (Start-Ups)

| Ottawa |

MBA - Indian School of Business

Background
Jaipreet Singh Bindra leads digital technology innovation at University of Ottawa. He is an advisor to start-ups at Invest Ottawa (Ottawa’s leading economic development agency).

He is a cofounder of a blockchain start-up (https://gridsimple.com/).

Jaipreet has extensive experience in analyzing early-stage technologies. He has presented at the House of Commons of Canada on Industrialization and Innovation.

MBA - Institute of Business Administration

Background
Moiz leads a valuation boutique in Toronto, Canada. He has more than 9 years of experience in valuing a diverse range of assets including infrastructure, private equity, intangible assets and business enterprises, across a wide spectrum of industries primarily for financial reporting, M&A, litigation and tax planning purposes.

He has previously been in managerial roles in Deloitte, Grant Thornton, PwC and OMERS. He holds a CFA charter and is also a licensed CBV (Canada).

Moiz Tapal, CFA, CBV
Valuation Advisor

| Toronto |

Lilit Sargsyan
Transfer Pricing Advisor

| Yerevan |

B.A. - Université Jean Moulin (Lyon III)
(With Honors)

Background
Lilit has more than 7 years of transfer pricing experience, including consulting at BDO Armenia and Regan van Rooy as a Transfer Pricing Manager, and as a Transfer Pricing Senior at Ernst&Young Armenia. She has worked with companies across a variety of industries, including IT, automotive and transportation sector, consumer products & retail, media & entertainment, industrial products, oil & gas, technology, real estate, telecommunications, etc.

Asma Memon (ex - McKinsey)
Transfer Pricing Advisor

| Toronto |

MBA - Lahore University of Management Sciences

Background
Asma has more than 10 years of experience in management consulting. In her last role at McKinsey & Co, Asma worked with clients across various industries including banking, logistics, basic materials and manufacturing. She worked on projects which involved assessing current business models, including the value chain processes, understanding market positioning, and designing organizational structures.

Previously, Asma worked for a leading South Asian pharmaceutical organization where she was responsible for identification and introduction of new business opportunities through new product launches, evaluation and execution of licensing deals and finalization of business partnerships with the aim of increasing organization’s global footprint.