Meet our team

Sarmad Jaffar
Sarmad Jaffar
Sarmad Jaffar, CFA
Founder and Lead Transfer Pricing Economist

MBA - Cornell University (With Distinction - Top Five of Graduating Batch)
M.A. (Economics) - Wilfrid Laurier University
B.A. - Franklin & Marshall College

Chartered Member of the Royal Institution of Chartered Surveyors (RICS)


Notable Contributions
2016 Transfer Pricing Minds Conference – BEPS Action Plan 4 on Interest Deductions and Financial Payments (Contributing Author)

Commentary on OECD’s Public Discussion Draft on Financial Transactions (2018)

Sarmad has close to two decades of experience as a transfer pricing practitioner in the US and Canada. Prior to founding BakerBanbury, Sarmad was responsible for managing and monitoring the transfer pricing policies for Royal Bank of Canada’s global asset management business in key tax jurisdictions such as the United States, Canada, United Kingdom, Channel Islands, Singapore, and Hong Kong.

He was also previously a Senior Manager with Grant Thornton where he was the subject matter expert for intercompany loans and hybrid instruments and disposition and licensing of intellectual property. While at Grant Thornton, Sarmad participated in primary and secondary research to provide litigation support for transfer pricing cases at the Tax Court of Canada.

Sarmad holds a Chartered Financial Analyst (CFA) designation and has a Master of Arts Degree in Economics from Wilfrid Laurier University. He also completed his Master of Business Administration (MBA) Degree from Cornell University, graduating with Distinction. He was awarded the S.C. Johnson Graduate School of Management Scholarship. At Cornell, he focused on Corporate Strategy, Financial Markets, Economics, and Business Restructurings.

As part of his MBA, Sarmad also undertook extensive coursework at the Cornell Law School in Federal and International Taxation and Intellectual Property Law.

M.Sc. (Applied Economics) - The University of Georgia
M.Sc. (Statistics) - The University of Georgia

Yongchong Mao is currently the Transfer Pricing Leader for Americas at ByteDance - a global incubator of platforms at the cutting edge of commerce, content, entertainment and enterprise services - over 2.5bn people interact with ByteDance products including TikTok.

Previously Yongchong was a senior transfer pricing advisor to Viavi Solutions - a global leader in both network and service enablement and optical security performance products and solutions and to Acelity (part of 3M) - a global advanced wound care company, offering innovative solutions from the hospital to home that improve the lives of patients in more than 90 countries.

Yongchong was also the Senior Transfer Pricing Economist at McMillan LLP - a leading global business law firm.

He holds a CVA designation from The National Association of Certified Valuators and Analysts (USA)

Yongchong Mao, CVA
Transfer Pricing Advisor (Tech)

Bachelors of Engineering - Western University
MBA - Indian School of Business

Jaipreet Singh Bindra leads digital technology innovation at University of Ottawa. He is an advisor to start-ups at Invest Ottawa (Ottawa’s leading economic development agency).

He is a cofounder of a blockchain start-up (

He developed the business model for a new national service for Ernst&Young Canada. He was a senior commercialization manager for WORLDiscoveries, a technology transfer consortium consisting of 6 major universities and 4 research hospitals in Southern Ontario. He has extensive experience in analyzing early-stage technologies being developed in a wide spectrum of areas and implemented commercialization plans. He is co-founder of a start-up for medical student training. He also structured a SaaS based platform and conducted due diligence for the company prior to it being acquired by a major Canadian firm. He has presented at the House of Commons on Industrialization and Innovation. He has a MBA in Entrepreneurship and Finance and has dual degrees in Computer Engineering and Economics from University of Western Ontario.

Jaipreet Bindra, MBA
Valuation Advisor